Nod to The Legend · The techniques · 2010
The CALM Act
US law on loud ads
Viewers were tired of ads blasting louder than shows. The CALM Act (2010) made US broadcasters keep commercials at the same loudness as programs, using the ATSC A/85 measurement.
Still heard: Why ad and TV mixes are delivered to a loudness target, not a peak.
Related legends
- The Electro-Voice RE20: Broadcast dynamic microphone
- Ray Dolby: Inventor of Dolby noise reduction
- Bob Orban and the Optimod: Broadcast processor designer
- Harvey Fletcher and Wilden Munson: Bell Labs researchers
- Charley Douglass's Laff Box: The laugh track
- The Wheaties Jingle: Often called the first radio jingle